Looking for the Top ways to Promote on Facebook? Well, if the answer is yes, then read on.
There is no doubt Facebook is the best platform to promote anything. Using Facebook, you will be able to promote a brand, promote a product, promote local business, and so on.
But whatever you are willing to promote on Facebook, the steps are not that easy. If you do not do it the right way, you might end up investing lots of bucks, and in return, you may not get as expected results.
However, just to save you from that, we will talk about the Top ways to Promote on Facebook. So let’s go ahead and check them out:
Top ways to Promote on Facebook:
Before you go ahead and think about spending lots of money on different Facebook ad campaigns, you can simply ask your friends and family members. This will not give you a lot of engagements, but it will surely give a few.
However, if you are really willing to get more engagements on your posts without Ads, you can post in multiple Facebook groups. Usually, Facebook groups have a high engagement rate, so posting there will give you better visibility.
Also, to post in multiple Fb groups, you can use some FB group poster tools. Even these tools give you a preview of how your posts are going to look like. For example, you can use this link to see and test what your post will look like on Facebook.
Host A Contest:
Another popular way to promote your page or posts on Facebook is to host a contest. Everyone loves contests because it allows them to win something free of cost.
Even hosting contests costs cheaper than running Facebook Advertisements. You can host a contest and make rules like, Share this post, Like our Page, Comment on this post, and so on.
This will help you to get quick engagements on your posts. Plus, if you are promoting a product, it will also allow you to showcase it to the audience.
Also, you can even ask the audience to invite their friends to like your page. This way, you will reach a wide range of audiences easily and use that audience to promote your content in the future.
Create How-To Content:
How-to content is a great way to drive engagements. For example, if you are some clothing brand trying to get engagements. Then you can try making a video on how to use your appeals to look more stunning.
This way, whenever someone watches your video, they will get inspired, and who knows, you might get a sale.
Similarly, if you are some SEO tools website owner, you can write a great article explaining how to use it. This will allow you to get more engagements on your posts.
Now coming to Facebook Advertising, well Facebook advertising is not as complicated as it seems. However, while running a Facebook ad, you need to keep in mind a bunch of things.
First of all, you need to target the right set of users. For this, you need to select interests and age range. If you are some clothing brand, you might want to target people interested in Fashion. Plus, your age range should be between 16 to 24.
This thing completely depends on what type of products you are trying to promote and who will be your customers. Once you have the answer to this question, you are all good to go.
You can also choose between targeting Mobile and Desktop users. And again, the targeting thing depends on your product. Maybe your product has more Mobile users than desktop users, so you have to run a couple of tests.
Moreover, while running your Facebook ad campaigns, we suggest you target users with a 3G or 4G connection. This way, you will not get low-quality clicks and save some bucks.
Test With Facebook Ads:
It’s not easy to master Facebook promotion, and there will be lots of trials and errors in this. Hence, putting all your Facebook advertisement budget on a single ad will not be a wise idea.
Instead, we would suggest you run multiple small ads with different Ad settings. This way, you will get a clear idea of the perfect set of audiences perfect for your users.
Just see which ads have performed the best for you. What’s the organic reach and your CTR? Once you are satisfied with the results. Then you can target that specific set of audiences for all of your future Ad campaigns.
Believe it or not, your customers need a testimonial from someone whom they never met. So you better make this task easy for them.
You can share your customer’s feedback on your page. This will give your audience a clear idea of how great your product is.
Also, to get a testimonial, always request your existing customer base to give feedback. If the feedback is good enough, make a great infographic and promote it on Facebook to get more clients.
Even there will be clients who will give you amazing feedback just to get featured on your Ads.
Ask An Influencer:
You can also ask a social media influencer to promote your product since social media influencers have a huge database. Hence promoting your product with them will beneficial for you.
However, it is not free. Different social media influencer’s charge different amounts of money. But it is still a worth marketing trick to try out.
Anyway, so those were a couple of top ways to promote on Facebook. Now it’s your turn to go ahead and implement them. Also, for any questions, do not hesitate to comment down below.