Looking for the Top ways to Promote in Facebook? Well if the answer is yes, then read on.
There is no doubt Facebook is the best platform to promote anything. Using Facebook, you will be able to promote a brand, promote a product, promote local business and so on.
But whatever you are willing to promote on Facebook the steps are not that easy. If you do not do it the right way, then you might end up investing lots of bucks, and in return, you may not get as expected results.
However just to save you from that, we are going to talk about the Top ways to Promote on Facebook. So let’s just go ahead and check them out:
Top ways to Promote on Facebook:
Share With Your Friends And Family:
Before you go ahead and think about spending lots of money on different Facebook ad campaigns. You can simply ask your friends and family members. This will not give you a lot of engagements, but it will surely give a few.
However, if you are really willing to get more engagements on your posts without Ads. Then you can post in multiple Facebook groups. Usually, Facebook groups have a high rate of engagements so posting there will give you better visibility.
Also to post in multiple Fb groups, you can use some FB group poster tools. Even these tools give you a preview of how your posts are going to look like. For example, you can use this link to see and test what your post will look like on facebook.
Host A Contest:
Another popular way to promote your page or posts on Facebook is to host a contest. Everyone loves contests because it allows them to win something free of cost.
Even hosting contests costs cheaper than running Facebook Advertisements. You can host a contest and make rules like, Share this post, Like our Page, Comment on this post and so on.
This will help you to get quick engagements on your posts. Plus if you are promoting a product, then it will also give you the chance to showcase it to the audience.
Also, you can even ask the audience to invite their friends to like your page. This way you will be able to reach to a wide range of audience easily and use that audience to promote your content in the future.
Create How To Content:
How to contents are a great way to drive engagements. For example, if you are some clothing brand trying to get engagements. Then you can try making a video on how to use your appeals to look more stunning.
This way whenever someone watches your video, they will get inspired and who knows you might get a sale.
Similarly if you are some SEO tools website owner, then you can write a great article explaining to people how to use it. This will allow you to get more engagements on your Posts.
Now coming to the Facebook Advertising, well Facebook advertising is not as complicated as it seems. However while running a Facebook ad, there are a bunch of things that you need to keep in mind.
First of all, you need to target the right set of users. For this, you need to select interests and age range. If you are some clothing brand, then you might want to target people who are interested in Fashion. Plus, your age range should be between 16 to 24.
This thing completely depends on what type of products you are trying to promote and who is going to be your customers. Once you have the answer to this question, you are all good to go.
You can also choose between targeting between Mobile and Desktop users. And again, the targeting thing depends on your product. Maybe your product has more Mobile users compared to desktop users, so you have to run a couple of tests.
Moreover, while running your facebook ad campaigns we would suggest you to target the users who have a 3G or 4G connection. This way you will not get low quality clicks and save some bucks.
Test With Facebook Ads:
It’s not easy to master at Facebook promotion and there will be lots of trails and errors in this. Hence, putting all your Facebook advertisement budget on a single ad will not be a wise idea.
Instead, we would suggest you to run multiple small ads with different Ad settings. This way you will get a clear idea of what are the perfect set of audience perfect for your users.
Just see which ads have performed the best for you. What’s the organic reach and your CTR? Once you are satisfied with the results. Then you can target that specific set of audience for all of your future Ad campaigns.
Share Customer Feedback:
Believe it or not, your customers need a testimonial from someone whom they never met. So you better make this task easy for them.
You can simply share your customers feedback on your page. This will give your audience a clear idea of how great your product is.
Also to get a testimonial always request your existing customers base to give a feedback. If the feedback is good enough, make a great infographic and promote it on Facebook to get more clients.
Even there will be clients who will give you amazing feedbacks, just to get featured on your Ads.
Ask An Influencer:
You can also ask a social media influencer to promote your product. Since social media influencers have a huge database. Hence promoting your product with them will beneficial for you.
However, it is not free. Different social media influencer’s charge different amount of money. But it is still a worth marketing trick to try out.
Anyway, so those were a couple of top ways to promote on Facebook. Now it’s your turn to go ahead and implement them. Also for any questions, do not hesitate to comment down below.