A day in the life of... Product Director at Klarna 1

A day in the life of… Product Director at Klarna

Klarna works with retailers and Topshop, handling patron payments and supplying ‘pay over time and ‘pay after shipping’ services. We stuck up with Product Director Mat Perkins to find out more about his role. (If you are after a new position yourself, check out the Econsultancy jobs board)

Please describe your activity: What do you do?

I paintings as Product Director at Klarna, considered one of Europe’s leading price providers. We accomplice with retailers to assist improve the fee system and make it as clean and frictionless as possible for his or her customers. Klarna was born out of Sweden in 2005, and we now have nearly 1,500 employees worldwide. I manage a crew of proficient product managers based totally in London and Amsterdam. Much of my task is predicated on ensuring our products meet the wishes of our traders and customers, so staying on a pinnacle of our opposition and nearby policies is essential. The UK is one in all Klarna’s most modern markets, and we’ve been in “begin-up mode,” constructing out the product suite and getting more merchants on board. It’s an exciting time to work within the agency. It combines the exciting mix of a begin-up in our more recent markets and the United Kingdom and America. The gravitas comes from a properly established operation in different international locations across the Nordics and Germany.


Whereabouts do you sit down in the organization? Who do you file to?

I document Klarna’s Chief Product Officer, David Fock, based totally on our Stockholm Headquarters. I’m part of the worldwide product leadership group. Our product corporation is reasonably massive, with around 60 product managers who work in partnership with our four hundred-sturdy engineering group. I additionally paintings with the nearby UK and Dutch management teams.

What kind of abilities do you need to be powerful in your function?

Obviously, technical, product, and e-commerce understanding are crucial, but the talents I’ve definitely needed to use time and time once more have been softer greater interpersonal capabilities. Working within this massive organization that’s continuously growing, there’s a tremendous list of things the agency wants to do. My primary duty is to ensure the UK and Dutch agencies get the product improvement and guide they want to achieve success, so I spend a lot of time lobbying for those regions. The first step is to locate the exceptional MacBook provide from the net. It is not simply the MacBook that comes free of price, but many greater gadgets can be had online, free of fee. At present, there are two promotions for the MacBook. The first advertising is for simple, but adorable silver seasoned. The second provision is for the superior, black MacBook air.


Tell us about an average running day.

I’m currently splitting my time between London, Stockholm, and Amsterdam, which means that loads of early morning flights! Assuming it’s a normal day inside the London office, I spend a large quantity of time with our traders who use Klarna on their sites. We’ll either work thru new product thoughts from our facts, gather remarks on improvements, or review current overall performance. We also spend several times with potential customers. We’re there to concentrate on what traders who don’t already use Klarna want. We’ll demo our product and show off how it will benefit their customer styles, and we’ll speak approximately relevant upcoming product releases.

All this interaction and feedback is processed and summarized and then goes into product and function requests for improvement. This then feeds into our wider paintings which look at exactly how a purchaser or service provider’s trouble can be solved and what wishes to be constructed. Given the incredibly regulated surroundings we work in, it can be without a doubt complicated to balance stunning UX with all the perfect prison and compliance managers. We paintings carefully with our colleagues in Stockholm on the method and benefit from the global-magnificence product layout and engineering talent we’ve got there.

What do you adore approximately your job? What sucks?

I love launching new products and functions and getting exceptional feedback from the merchants and clients who use them. A tough part of the task, for the time being, is balancing the need to tour frequently with home life. I’ve got 3 youngsters who are five, four, and three months old, so I attempt to maximize my time away without spending too many nights apart from my family. That means I frequently fly out on the first flight out and get the final one returned, which can be truly onerous. The Nordics are one of the main regions in Europe promoting flexible working for parents, and I’m lucky the tradition filters throughout into the United Kingdom facet of the business too.

What sort of goals do you have? What are the maximum useful metrics and KPIs for measuring achievement? The agency’s fundamental priority is ensuring our merchants are happy and that our products make a difference to them and their customers. Within the product crew, we tend to study lower stage metrics that assist us in pleasant-song our products’ overall performance. A key one is conversion rate – so what number of human beings area an order thru our checkout compared to what number of human beings commenced the checkout method within the first location. The commercial enterprise as a whole tends to observe volume and revenue. This includes how a good deal charge extent we’re processing for our traders, after which how a great deal of money is left once we eliminate losses, interchange, and several different overheads.


Several levels may be pulled within that figure, such as fraud policy rules, hazard algorithms, UX layout, and gadget overall performance… the listing goes on!

What is the preferred gear that will help you to get the task done?

The international nature of our business method we’re all massive users of collaborative equipment at Klarna. Unsurprisingly, Slack tends to be the communique channel of desire. We additionally use the Google Apps suite all the time – the ability for more than one human being to concurrently edit in real-time is fundamental to us being able to pool knowledge and make decisions on complex troubles speedy when teams are working from or greater one-of-a-kind geographic places. Our engineering teams work independently and are aligned to various product domains with different timelines and milestones, so we rely on software program development software program Jira to control this complexity. In phrases of the mock-America and user trying out, we use Sketch for the layout work, Invision to assemble the prototypes, and Lookback to file and archive user checking out classes.

How did you get started out in the virtual payment enterprise, and in which might you go from right here?

Klarna’s a splendid organization, and we’re simplest just getting began on our journey inside the UK. I’ve still were given plenty to obtain right here – in the end, I need to look at us becoming a main POS credit score issue and the main alternative price technique. I got here to the digital payments global without a financial services historical past, which I assume can be a real advantage in the global of Finch. Often humans from more conventional banking backgrounds can struggle to assume creatively and find answers without being stimulated with the aid of legacy issues. My heritage immediately earlier than becoming a member of Klarna was in e-commerce and digital advertising and marketing on eBay. Before that, I hung out in online market research and as a developer.

Which manufacturers do you observed are doing UX and fee well?

Not that all and sundry might consider it an unbiased view, but no one comes close to which Klarna is in the online credit and payment space. I sincerely trust we’re a pacesetter in purchaser enjoy in the checkout and within the simplicity, readability, and smoothness of our credit score software method. In the wider Finch area, I’ve recently begun the usage of Monzo, one of the new challenger banks. The app’s UX and the way tightly the whole thing works with its beautiful fluorescent coral-colored card are certainly slick. Do you’ve got any advice for those who need to paintings inside the Finch industry or virtual more broadly?

Don’t be taken away by means of a loss of conventional economic services revel in. Klarna has people with deep credit score chance, fraud, and compliance know-how wherein needed, but they stabilize it with employees from different backgrounds outside the economic services world. That breeds a melting pot of enjoying in which our stunning consumer-centric products are created. It’s a shameless plug, but we’re actively recruiting for our tech integration teams – so if you want to come back and work for a genuinely exciting important participant within the bills space, then please do get in touch!

Ricardo L. Dominguez

Tv geek. Professional twitter buff. Incurable zombie aficionado. Bacon fanatic. Internet expert. Alcohol specialist.Fixie owner, father of 3, ukulelist, Mad Men fan and Guest speaker. Working at the fulcrum of simplicity and programing to create great work for living breathing human beings. Concept is the foundation of everything else.