What is online reputation? This is a question an increasing number of people are asking themselves. This is due to the emergence of search engines and the importance of having a clean online reputation in your stakeholders’ eyes.
Who is searching for you?
The answer to this question depends on the circumstance and whether you are a brand or an individual. The more prominent figure you are, the more your name will be searched. Think about politicians; reporters and opposition members will search for your name on search engines to find some dirt. For individuals, the people searching for you can be human resources employees, people who may be interested in hiring you, or even customers if you are a key decision-maker in a company.
As for brands, there can be various people searching for your branded search terms. It is essential to maintain a clean online reputation from potential customers, suppliers, and potential partners since it will make people think a certain way about you. It is up to you to ensure all the information is positive and accurate.
What to do if you have a negative online result?
There are a few options to choose from if you have this problem on your search engine result page. The first step is looking at the negative result and who wrote it. If it is a customer, it is best to contact them and rectify the situation. Show the public just what you are willing to do in these cases. Be as transparent as possible to let them know what kind of company you are in.
If the negative content is much more serious than customer reviews and hurts your sales figures, suppressing the negative result is possible. Optimizing the content showing up just under the negative impact will get the job done. This requires a lot of content and hours of labor to execute the job properly. The third choice people have is to get the content removed completely. It is important to remember that this can only be done if you can prove the content posted about you is untrue. The site would not have a choice but to take it down. This is done with the help of a lawyer.
