What is online reputation? This is a question an increasing number of people are asking themselves. This is due to the emergence of search engines and the importance of having a clean online reputation in the eyes of your stakeholders.
Who is searching for you?
The answer to this question really depends on the circumstance and if you are a brand or an individual. For individuals, the people who will be searching for you can be human resources employees to people who may be interested in hiring you or even customers if you are a key decision maker in a company. The more prominent figure you are, the more your name will be searched. Think about politicians; reporters and members of opposition will be searching for your name on search engines to try and find some dirt.
As for brands, there can be various people searching for your branded search terms. Anyone from potential customers, to suppliers, to potential partners, it is very important to try and maintain a clean online reputation since it will make people think a certain way about you. It is up to you to make sure all the information is positive and accurate.
What to do if you have a negative online result?
There are a few options to choose from if you have this kind of problem on your search engine result page. The first step is to look at what the negative result is and who wrote it. If it is a customer, it is best to get in touch with them and rectify the situation. Show the public just what you are willing to do in these cases. Be as transparent as possible to let them know just what kind of company you are.
If the negative content is much more serious than customer reviews and it is really hurting your sale figures, there is the possibility of suppressing the negative result. Optimizing the content showing up just under the negative result will get the job done. This requires a lot of content and many hours of labor to execute the job properly. The third choice people have is to get the content removed completely. It is important to keep in mind that this can only be done if you can prove the content posted about you is untrue. The site would not have a choice but to take it down. This is done with the help of a lawyer.