Within a decade, the importance of e-commerce sites has increased tenfold. The hectic life, busy schedule, restless lifestyle, lack of commodity management, and decrease in unemployment have cast a spell behind this sudden hike. People have less time to go out and shop and window shop. Who has the time? Everyone is running behind in money, and after coming home exhausted in the evening, they turn on their desktop, PC, Tablet, or mobile and order something from the e-commerce store.
This is somehow the daily routine of all the busy people out there. Isn’t it?
The luxurious deals the e-marts promote to allure us in the festive seasons are lucrative and unavoidable. Moreover, the discounts help us pick up some awesome products at a very low price, which works! E-commerce has mobilized business and given it a new aspect from both the ends of the customers and the sellers.
What is an e-commerce site?
E-commerce sites mean shopping through the Internet. The history of online shopping dates back two decades, to 1991, when commercial use was allowed on the Internet. Initially, the term was used only for implementing electronic commercial dealings via EFT and EDI. Later, the coinage was changed to the presently used meaning, i.e., the e-commerce websites or websites that deal with the retailer’s products or services.
The first step is to locate the exceptional MacBook provided on the net. It is not simply the MacBook that comes free of price; many greater gadgets can be had online, free of fee. At present, there are two promotions for the MacBook. The first advertising is for simple but adorable silver seasoned. The second provision is for the superior, black MacBook Air.
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History In Brief
It all started like this: In early 2000, many business organizations in the United States and Western Europe started representing their businesses online. This led to a revolution, and people began to buy goods directly online. Even at that time, the term e-commerce development company didn’t exist.
The Internet was also new, and the dot-com collapse had greatly damaged the international market. However, one of the retailing companies, Brick & Mortar, stood irresistibly and utilized the benefits of electronic commerce strategies. Once the concept was established, the types of e-commerce, such as the Business-to-Business model (B2B), Business-to-Consumer model (B2C), and other models, started approaching.
Revenue Generation
A recent survey has revealed that global e-commerce sites generate over $1,50,000 in monthly revenue within three months and approximately $3,30,000 in yearly revenue. It is estimated that after a few years, the amount will rise to $1 million, which means it will increase by some 230% within the three-year gap.
Some E-Commerce Sites
In 1971 or 1972, the ARPANET was executed to organize a cannabis sale among the Massachusetts Institute of Technology Stanford students and the Artificial Intelligence Laboratory. It was an online seminar and is thought to be the first e-commerce sales activity in the world.
With the huge success of Amazon and Flipkart, e-commerce sites have started popping up like crazy today. The importance and convenience of selling products and services through just one click have approached many business people positively. As a consequence, thousands of e-commerce websites are mushrooming almost every day. However, creating an e-commerce site requires good management skills, marketing knowledge, and development caliber to optimize your site in the crowd of other online shopping sites.
So what to take care of? Let’s have a look-
Web Hosting Service
Hosting your website properly online will help your customers access it easily. Choosing a good hosting service is, thus, so important for launching your e-commerce site. The best web hosting service improves your website loading speed, makes it secure, and decreases the offline going rate. Before choosing a proper web hosting service, check its availability, reliability, uptime, and authenticity. Jimdo and Weebly are web hosting services with a drag-and-drop feature that facilitates hosting e-commerce websites.
Mediators or not?
The term’ affiliate marketing’ depicts the presence of a mediator between the vendor and the customer. It prevents them from interacting and transacting directly with each other. The mediators manage the entire task, for which they receive commissions for each transaction. But it’s up to you whether you want to keep a mediator between them. Many e-commerce sites work via a mediator, and sometimes, business people want to become the mediator as it generates more profit than a direct sale. Some sites directly sell the products or services without any mediator. Sites like eBay and OLX interact directly with customers and sellers without any mediators.
Call-To-Action
Transforming your promotions into conversion for generating ROI requires a call-to-action strategy. Call-to-action is not only the button your end users click on when they purchase. It depicts the benefits that your clients get from you or want to get from you. Thus, the discounts or offers that they get can also be a call-to-action strategy. The margin cut for the products or services depends on the discount or deduction you provide for each sale. The availability of the products and the proper categorization also attract the consumers’ attention.
E-Commerce Platform
Hiring an experienced e-commerce development company to create your e-commerce site provides you with benefits in all aspects. But do you know that any online e-commerce platforms offer you the benefits of customizing your e-commerce site? Well, there are many to learn about. Let’s have a look at them.
Shopify delivers online e-commerce software for stores and retail sales.
You can easily add e-commerce functionality in Wix.com, a cloud-based web development platform that permits customers to create HTML5 websites and mobile sites using online drag-and-drop tools.
BigCommerce creates e-commerce software to enhance your business.
There are some technical platforms, too.
WooCommerce is the best of them, an e-commerce plugin for WordPress.
Magento is one of them. This open-source e-commerce platform is written in PHP.
So, if you want to create an e-commerce site, ask a few questions. Determine the products or services you want to sell and the group of customers you want to target. Thoroughly survey, and then try the tips given above.
Managing director of Infotech Solutions, RL Ganguly, has dealt with many e-commerce site owners and business people. This has helped him tain profound knowledge about e-commerce sites and e-commerce development companies. Thus, he has penned many articles on similar topics to inform his readers.